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Press release n. 4, September 2008

Integrating and going international: IPACK-IMA planning new records for 2009. Intensive international promotion, official delegations doubled. The exhibition gives a primary role to integration: revolving around packaging as a common element, the exhibition will be the pivotal point for food processing technology.

IPACK-IMA integrates and goes international: around the two I's the international exhibition of technology for packaging and for agro-food processing sets to staging a record edition for 2009. Held from March 24th to 28th 2009 at Fiera Milano, it will have an even stronger international character than the 2006 edition and will put the spotlight on integration between the different aspects of the production chain on display.

First of all, going international. As the reference trade show in Italy, IPACK-IMA 2009' organizer is working on the exhibition's international appeal which was already strong in 2006, when a visitor out of 4 came from outside of Italy from a total of 124 countries. In view of the outstanding edition expected for 2009, which will feature the joint staging of IPACK-IMA, Grafitalia, Converflex and Plast at Fiera Milano, the international promotion has been intensified with marketing campaigns and road shows in Egypt, Tunisia, Morocco, UAE, Ukraine, Bulgaria, Serbia e Turkey. As of today, 120 international buyers from 24 national delegations have already confirmed their participation, twice as many as the last edition. Marketing activities aimed at international visitors are carried out in cooperation with ICE - Italian Trade Commission.

The second "I", integration, will come from IPACK-IMA's strong roots in the industry of packaging machinery and materials, which takes up 25% of the exhibition. The integration in progress in the different production chains involves packing and packaging and the related technology, raw materials, processing technology, packaging materials and logistics. Some areas will be under the spotlight such as Bevertech, dedicated to the beverage industry, and Labeltrack focusing on product tracking technology.

Grain Based Food will represent an outstanding area within the exhibition, for which IPACK-IMA has earned worldwide renown. The 2009 edition will be the place to be for all professionals working in the pasta, bread, pizza and snack industry, also featuring the best of the Italian milling industry thanks to the partnership with Italmopa (Italian Milling Industry Association).

IPACK-IMA's international prestige is highlighted by FAO's decision to hold an international congress on the role of food processing and packaging technology in the fight against world hunger during the exhibition. This decision gives IPACK-IMA a primary international role at the heart of technological evolution dedicated to the food industry, particularly for the processing and packaging of grain-based food and milling products, which are vital to finding a solution to the world-spread food emergency.

The congress by FAO also reinforces the connection between the main themes of IPACK-IMA and the Expo, once World's Fair, "Feeding the planet, Energy for Life" which will be staged in 2015 at Fiera Milano.

The worldwide demand for the cut-edge technology on display shows in the figures: the 2006 edition featured the participation of 1500 exhibitors and around 50,000 visitors, 26% of whom coming from international markets. 56% of visitors, according to surveys carried out by an independent research firm, held high corporate roles (owners, top managers), and 26% were technicians. 85% had decision-making power, 42% of whom deciding independently and 43% participating actively in the decision-making process.

For further information:

ORGANIZER:

IPACK-IMA SPA
Maria Grazia Facchinetti
Marketing & Communication Manager
Tel. +39.02. 3191091- fax +39.02. 33619826
e-mail: ipackima@ipackima.it ; web: www.ipack-ima.com


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